For the second year in a row, we partnered with Ron Herman (and for the first time, our friends at Vissla!), for our annual event, aptly named “SATURDAZED,” in celebration of the launch of our newest collection. We took over the entire Ron Herman/Fred Segal parking lot, in addition to the Amuse Society section of Ron Herman, for an afternoon filled with good tunes and good times.
Guests lined up at the MYO (Make Your Own) Moët Mimosa Bar to individually garnish their champs, while others hit the other bar, the Top Knot Hair Bar to get their tresses ready for Saturday night. Society babe Brydie Mack (aka @wolfcubwolfcub) had her work on display along with prints from Herewith magazine. Of course it wouldn’t be an Amuse event without our signature custom cookies, this time with our “West Coast Wild Child” graphic imprinted on them. All of this was going down while LA It-band, The Blank Tapes, performed outside the store. Guests left with limited edition West Coast Wild Child totes that were screened on site.
Check out pics from the party and keep an eye out for this new collection, hitting our site next week!
The legend himself, Mr. Ron Herman!
Photography by Jason Naude + Serena Lutton
